By Daniel Tricario
This article was first published by AgrisTechia
By Daniel Tricario
Nairobi, Kenya: Kenyan B2B agri e-commerce platform Twiga Foods confirmed that last May it had laid off 130 sales agents.
The company, which has been struggling with poor performance amid growing competition, said that these 130 agents out of an active base of 390 were performing below expectations.
In November 2022, the company announced its intentions to downsize its workforce by transitioning its Trade Development Representatives (TDRs) from permanent employees into independent agents on a 100% commission basis.
In November 2021, Twiga raised USD 50 million in a Series C round to expand operations in Kenya and East Africa.
At the start of June, the company also announced the outsourcing of 20,000 acres of maize production in the Galana-Kulalu farming scheme to a company called Selu Limited.
This article was first published by AgrisTechia
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