By Lilian Museka
Technological growth is changing the way the global market is operating, which means, Kenya has to keep up with the upward trend.
Currently, the robust development of the telecommunications infrastructure has seen the country considered the leading technology hub in Africa.
Its ability to deliver efficient communication services has been a prerequisite for the country’s economic growth. The government’s efforts to leverage new technology have opened up space for most of the world-leading technology companies to launch in the country.
Vivo becomes the latest company to stamp its mark in the local market by launching regional offices and unveiling the new V17 Pro smartphone.
The new V17 Pro houses a total of 6 cameras on the front and back that allow users to redefine their selfies with the industry’s first 32MP Dual Pop-up Front Camera, a powerful upgrade to Vivo’s iconic Elevating Front Camera.
It also houses cutting-edge features such as the Super AMOLED Ultra FullView™ Display, professional-grade 48MP AI Quad Camera, plus stunning makeover features created to compliment the lifestyle of today’s young and stylish consumers.
Speaking during the launch, Vivo Kenya CEO, Mr. Arthur Xian said “The creation of V17 Pro showcases strong consumer-centric innovation approach. “The new V series member brings brilliant camera systems on both the front and back of the smartphone to empower consumers to redefine their photography experience,” he said
The V17 is part of an array of different versions of the Vivo brand with features such as the91.65% screen-to-body ratio, the artificial intelligence-powered cameras that pop up.
“V17 Pro also houses cutting-edge features such as the Super AMOLED Ultra FullView™ Display, professional-grade 48MP AI Quad Camera, plus stunning makeover features created to compliment the lifestyle of today’s young and stylish consumers, said Vivo Training Manager, Peter.
Vivo place features into their smartphones to enable better mobile experiences and has ambitions to continue its growth trajectory and international expansion by providing stylish and dynamic products to more consumers around the world. Currently, Vivo is present in more than 30 markets including Kenya, Nigeria, with Egypt, Morocco, and the Middle East countries.
Meanwhile, Communications Authority of Kenya’s (CA) Director of Licensing, compliance and standard Mr. Matano Ndaro commended Vivo for their entry into the Kenyan market and creation of jobs.
“As a government, we are constantly encouraging investors to tap into the investment opportunities available in the country especially in ICT. As an arm that focuses on regulation, we encourage the public to only procure mobile phones that are CAK approved to avoid any health hazard.”
Matano also elaborated on the government’s plan to boost access to Internet access across the country. “99% of all data sold in Kenya is accessed through a mobile phone. We, therefore, aim to engage in private-public partnerships that will help us achieve the target of connecting every Kenyan. This is why we welcome Vivo wholeheartedly.”
The company has set up a customer service center in the Nairobi CBD with plans to launch new centers in Mombasa and Eldoret in the next six months.
