By Sharon Kiburi
Psychologists believe there are three universal languages music, art and food the latter is also a form of art and no one gets this more than Snack Attack restaurant in Kenya.
Snack attack has transformed Kenyans favorite foods to meet their customer’s taste buds with their creative artistic ways of preparing and serving food.
Khidher Adam is the first and only Snack Attack franchise owner in Sub Saharan Africa.
Adam who is born and bred in Kenya at the prime of his career left his high flying job in an international firm as an engineer before branching out to set up shop in various businesses.
As with all businesses his, was not a rosy tale as he tried two businesses which he ended up closing before venturing into the food industry.
An Engineer by profession, Adam settled on a niche in eating preferences and peculiar habits of the ever-growing Kenyan market.
Since its inception in 2014 Snack Attack has expanded into four restaurants in Kenya including 3 in the Capital city of Nairobi and one in the Coastal city of Mombasa.
They are also looking to expand and franchise in many more Urban and Peri-urban parts of Kenya and in Africa.
The distinctive feature that makes Snack Attack very interesting is in the way they package their meals at pocket-friendly prices.
Adam notes “Kenya is a very a vibrant economy now is the time to invest, snack attack is open to partnering and franchising with individuals ready to venture into the food industry”.
According to Snack Attack, it understands the patterns and the growth of Kenya especially on technology and digital growth. Hence they have utilized social media platforms to adequately engage with their customers which has proven a very successful endeavor.
Accessing delivery services is at most easy with all contact information available online and their entry to Uber Eats which is an online application for food delivery has made it easier for their customers.
Adam exudes confidence in this franchise he intends to roll out in Africa saying “Snack attack is here to stay, as part of our strategy for sustainability we have deliberately invested in building the systems and franchising more in building the organization to scale”.
Adding “We are open to partners and franchisees will help us bring our product close to all. Partnering with snack attack guarantees fully return of investment within eighteen months of opening a restaurant an extremely exciting incentive for entrepreneurs”.
Among other benefits such as Prime space location, affordable franchise fees, proven systems and business models and ongoing support.
A parting shot from Adam says “I am very keen in mentoring individuals who are willing,
that is why I employ over thirty individuals in every food court that I open even from different backgrounds in the careers. By doing so I am contributing to reducing the menace of unemployment in Kenya and I hope to employ many more Kenyans as we expand”.
Having been mentored when getting into the food business Adam believes in passing on skills and knowledge to others as a smart business model.
