By Mary Mwendwa
An astonishing energy drink enters African energy drink market with pomp – Kabisa Drink is set to live energy drink lovers across Africa thrilled and satisfied for their money value.
The nicely appealing packaged Polish drink which comes in sizes of 250 ml and 500ml is ideal for people in parties, work out exercise and students who yearn for a boost in energy levels.
The product which is currently used in 19 countries is set to be launched in Kenyan market in one or two months after negotiations with distributors and registration processes are done.The retail price depends with a country
According to Tomasz Nowowiejski, CEO Mutalo Group “Our venture is to produce one of the most astonishing drinks that popped up in the African market in the last years – KABISA Energy Drink. We have managed to familiarize people with their own product and conquer new markets. This started two years ago when two young and ambitious ex-managers came back to Poland after spending more than three years in Africa, where they were placing the foundations for the local e-commerce industry with Jumia Africa which they worked for.”
“Once you find KABISA in a store you know that it is in the right place. African design, tropical taste, branded fridges – it seems like nothing special, but altogether it creates something unique yet familiar. This is exactly what makes people want to buy it, not commercials with sportsmen jumping from the roofs and monster trucks, which are not commonplace or embedded in the local culture. All things considered, we are witnessing the expansion of the African market and KABISA Energy Drink is a perfect example– it shows that there is a place and a growing demand for good quality products. Who knows, maybe it’s the beginning of another beverage giant?”Tomasz adds.
The drink which Tomasz says differs from its competitors by the proper value for money it offers ; “It’s based on high quality ingredients, which is why people are eager to pay more, however, it’s not one of the most expensive energy drinks on the market. African beverage markets have a tendency to be bi-polarized – there are cheap, low quality drinks and, on the other hand, high quality ones, which are heavily overpriced. There is hardly anything in between before KABISA appeared on the display shelves; to put it simply, KABISA has filled the gap in the energy drink sector. As a result, the customers who are looking for something of good quality don’t have to spend twice as much because expensive, premium products are no longer the only ones that are offered.”He assures customers.
The Kabisa drink dates its history back when the founders of the company got familiar with the realities of the African economy and equipped with business connections throughout the continent, they decided to start on their own. It took them almost a year to design something completely different than a usual energy drink. They spent that time ringing up to the potential distributors, creating the best possible product, finding the right distribution channels, and coming up with an extraordinary marketing vision. Put that all together and you will get KABISA Energy Drink.
