By Clifford Akumu
Data and internet service provider Liquid Telecom, has appointed Adil Youssefi as the new regional Chief Executive Officer for East Africa.
As the regional head, Youssefi will oversee five key markets in the region to drive the company’s revenue and market share in the telecoms industry.
In his new role, Youssefi will be directly responsible for the leadership, strategic and operational management of Liquid Telecom’s wholesale, enterprise and retail businesses throughout Kenya, Rwanda, Uganda, Tanzania, and Ethiopia.
Prior to his new appointment, he has served as CEO of Liquid Telecom Kenya since April 2017, helping to further strengthen the company’s strong position in the local market.
During his time as CEO, he oversaw a groundbreaking 10-year partnership with Kenya Electricity Transmission Company Limited (KETRACO), which will enable Liquid Telecom Kenya to operate KETRACO’s Optical Ground Wire (OPGW) fiber cable and expand its internet network further across East Africa.
“Liquid Telecom Kenya is recognized as an innovator in the Kenyan telecoms market. Under Adil’s leadership, we will be able to bring new ideas and ways of thinking to other markets in East Africa, allowing Liquid Telecom to become a major regional force,” said Ahmad Mokhles, Group Chief Operating Officer, Liquid Telecom.
The Regional CEO of Eastern Africa is a new position within Liquid Telecom and forms part of the group’s wider digital transformation strategy. The organization is migrating to a digitally enhanced operating model that will deliver higher levels of customer experience and ensure for long-term business sustainability.
He has over 17 years’ experience in senior management across Africa, Asia, and Europe, with expertise in developing markets, leadership, and telecoms.
“I’m excited to position Liquid Telecom as a major regional player, and be able to deliver innovative service and products to more businesses and customers throughout East Africa, while at the same time provide our colleagues and communities with fantastic development opportunities,” said Youssefi, Regional CEO of East Africa, Liquid Telecom.
